One of the most sought-after accolades in the South African tourism industry is being acknowledged by the Tourism Grading Council of South Africa (TGCSA) with a five-star rating, which is the reason for the celebratory mood at the SAB World of Beer.
The popular Johannesburg tourist destination received official confirmation this week that it had once again been awarded a five-star grading by the TCGSA, a grading that endures until 31 January 2019.
“We are thrilled that the World of Beer has once again been graded as a five-star tourist attraction. The grading process is a stringent one, with many elements contributing to the overall score, which is an affirmation of the team effort of everyone at the World of Beer,” says SAB World of Beer manager Felicia Mokoena.
This is not the first time that the World of Beer has received the highest standard awarded by the TGCSA in recognition of its world-class tourist destination and conferencing venue. In fact, this is at least the seventh year in a row that we've received this five-star stamp of approval.
The grading was awarded in the Meetings, Exhibitions and Special Events Venues category, which took a number of criteria into account. Among these were: “a dedicated environment for meetings, especially small- to medium-sized events” and “meeting rooms clustered near one another and interspersed with informal gathering spaces, such as lounges, patios and courtyards”.
The benefit to any organisation displaying a TGCSA grading is that it elevates a destination in the eyes of local and international visitors. The easily recognisable star insignia tells prospective tourists that such a venue subscribes to quality and service excellence.
“A further spin-off of having a TGCSA grading is the marketing and promotion exposure we receive from the travel and tourism industry in South Africa,” says Mokoena.
Since it was first introduced in 2002, TCGSA’s grading process has undergone various revisions and has become more stringent in order to adhere to world-class standards.