News and Events

Dec
05
2017

The SAB World of Beer: your happy place in Jozi this December

In Johannesburg this December and looking for something fascinating to do?

If you’re a beer enthusiast – or simply just curious about the history of brewing – then the SAB World of Beer is the place to go. One of South Africa’s leading tourist attractions, the SAB World of Beer is an interactive experience featuring tours, tastings and events, and delves into the ancient art of beer making.

The SAB World of Beer is open every day this December from 10am until 6pm, except for Christmas Day. Tours take place every hour until 5pm from Tuesdays to Saturdays, and until 4pm on Sundays and Mondays. Click here to see ticket prices, and please bear in mind that booking is essential.

Learn more about and taste umqombothi, a traditional African beer, on our tour.

Learn more about and taste umqombothi, a traditional African beer, on our tour. (Image: SAB World of Beer)

The interactive tours, which cost R125 per person, boast 3D movies, holograms, massive screens and surround sound. They explore the rich history and important role that beer has played across social, cultural and economic lines – which is especially appropriate as the SAB World of Beer lies in the heart of Johannesburg’s inner city, where South African Breweries Limited (SAB) first began brewing in 1895.

The SAB World of Beer’s entertaining beer tasting guides visitors through the complex flavours and aromas that make up beer. Booking is essential, and the tasting costs R115.

A combination of the tour and tasting costs R195. If you are combining the tour with a beer tasting, the last tour begins at 3pm every day.

The SAB World of Beer’s Tap Room is an atmospheric, welcoming restaurant overlooking Newtown, which is the perfect place to enjoy a pub lunch and a cold beer. Here you can enjoy classic Tap Room meals, such as hake in Castle Lager batter or Castle Milk Stout beef pie. Open every day until 6pm, the Tap Room is the perfect place to relax and tickle your taste buds.

And before you leave the SAB World of Beer, make sure to browse through Tankards & Togs, where you will find all kinds of hard-to-resist SAB merchandise.

Phumla Bhila shows off our "braai lover's apron", available at Tankards & Togs.

Phumla Bhila shows off our "braai lover's apron", available at Tankards & Togs. (Image: SAB World of Beer)

The SAB World of Beer is a must-visit destination this December. With such a wide variety of interactive activities and entertainment, it is definitely worth spending an afternoon developing your beer insight, passion and historical knowledge – all the while enjoying exquisite beers.


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