News and Events

Nov
29
2017

Castle Free now available at the SAB World of Beer

Try Castle Free – South African Breweries' first alcohol-free beer to be brewed in South Africa – in our Tap Room.

South African Breweries (SAB) and AB InBev Africa are giving consumers a smarter drinking option with the introduction of Castle Free, an extension of Castle Lager that offers a real beer taste without the alcohol.

The launch of Castle Free is part of the companies' public interest commitments made to the South African government during the business-combination process at the end of 2016 to introduce initiatives that reduce the harmful use of alcohol in the country.

This commitment is driven by AB InBev’s Global Smart Drinking Goals, aimed at fostering a culture of smart drinking among consumers and reducing the harmful use of alcohol. AB InBev has committed to ensuring that no- and lower-alcohol beer products represent at least 20% of the organisation’s global beer volume by the end of 2025.

Castle Free is brewed with the same local ingredients as the "mother brand", Castle Lager. It stays true to Castle Lager’s inherent real beer credentials – a well-balanced lager without sweetness, balanced with bitterness and astringency, to make it a thirst-quenching beer.

The brand is targeted at existing beer drinkers who want more freedom and choice while enjoying beer without the alcohol.

"As a no-alcohol beer, Castle Free provides people with the freedom of choice while still enjoying the taste of beer. They are able to enjoy all the sociability of a beer, but without the alcohol," says Vaughan Croeser, Castle Lager brand director.

Castle Free also allows consumers to practise "pacing", which refers to complementing the consumption of alcohol beers with alcohol-free beers as a means of moderation. It allows for a lower intake of alcohol over longer periods, allowing the body to break down alcohol at a steady rate, lowering the accumulation of alcohol.

Castle Free is the perfect pacing drink and can be complemented with Castle Lager, which is why the SAB will also introduce a "pacing pack", which will include Castle Free and Castle Lager.

Castle Free is not for sale to any person under 18 years old.


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