News and Events

Mar
01
2017

World of Beer starts tours to Alrode Brewery

If you’ve always wanted to tour a large-scale brewery, we have good news: you can now book a private tour of SAB's Alrode Brewery for you and a group of friends or colleagues. 

The tour gives you an opportunity to visit Alrode – the largest brewery in Africa and, until very recently, the largest in the southern hemisphere – to see behind the scenes where and how SAB's beer is made.

You'll have to arrive at the SAB World of Beer in Newtown, Johannesburg, by 9am. At 9.30am you'll depart by shuttle to Alrode, where an SAB trade brewer will guide you through the brewing and packaging process. (Remember to wear closed, comfortable shoes, and those with long hair must please tie it back.)

You will return to the World of Beer for a delicious lunch, consisting of steak, wors, potato salad, pap and chakalaka and two drinks, in the Tap Room overlooking the city at 12.30pm. The entire experience lasts from approximately 9.30am to 1.30pm.

The Alrode Brewery is an impressive facility.

The Alrode Brewery is an impressive facility. (Image: SAB World of Beer)

The cost of the tour is R370 per person (no under-18s, unfortunately), including transport to and from Alrode Brewery, a snack pack on the shuttle, lunch, and secure parking at the World of Beer.

Tours to Alrode are organised on request and it is essential to book in advance (tours accommodate a minimum of 20 people and a maximum of 30). 

Please note that unfortunately the tour is not accessible to those in wheelchairs or making use of walking aids. 

Should you wish to book an Alrode tour for a private group, please contact us

The SAB World of Beer gives visitors insight into the history and culture of beer.

The SAB World of Beer gives visitors insight into the history and culture of beer. (Image: SAB World of Beer)


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